IDEAS home Printed from https://ideas.repec.org/a/ids/ijavim/v2y2015i3-4p208-225.html
   My bibliography  Save this article

Ancillary revenue and price fairness: an exploratory study pre and post flight

Author

Listed:
  • Blaise Waguespack
  • Tamilla Curtis

Abstract

The growing impact of ancillary revenue on consumer choice and shopping behaviour continues to be a highly debated issue. In the USA, the Department of Transportation (DOT) entered into the debate and proposed new rules on how airlines must report and display such ancillary offerings which are driving airline profitability. This article examines past research on price fairness from the marketing literature and the role of revenue management (RM) on price fairness from the aviation literature to explore the impact of a la carte pricing and ancillary revenue on perceptions of price fairness. The study focuses on the issue of price fairness pre and post flight and how ancillary offerings are communicated to consumers when purchasing airline services. Support for differences in information availability between past and future flyers concerning knowledge of airline ancillary offerings was found and is believed to increase the potential price fairness perceptions of future passengers.

Suggested Citation

  • Blaise Waguespack & Tamilla Curtis, 2015. "Ancillary revenue and price fairness: an exploratory study pre and post flight," International Journal of Aviation Management, Inderscience Enterprises Ltd, vol. 2(3/4), pages 208-225.
    • Handle: RePEc:ids:ijavim:v:2:y:2015:i:3/4:p:208-225
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=72381
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Warnock-Smith, David & O'Connell, John F. & Maleki, Mahnaz, 2017. "An analysis of ongoing trends in airline ancillary revenues," Journal of Air Transport Management, Elsevier, vol. 64(PA), pages 42-54.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijavim:v:2:y:2015:i:3/4:p:208-225. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=289 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.