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How can startups create the conditions for a dominant position in the nascent industry of Electromobility 2.0?

Author

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  • Carole Donada
  • Jan Lepoutre

Abstract

We are currently witnessing the re-introduction of electrical vehicles (EVs) into automobile markets. Interestingly, this re-introduction has come with the emergence of new players who are not traditional members of the auto industry and who aspire to be initiators, and then the dominant actors of a nascent Electromobility 2.0 industry. Among these new players, a number of startups have addressed the challenges involved in launching this new industry with the introduction of innovative business models. Some startups, such as Tesla Motors, are already on the path to success; others however, such as Better Place, have not succeeded in establishing the necessary conditions for their development. The goal of this research is to study how startups are establishing the conditions for achieving a dominant position in the nascent industry of Electromobility 2.0. In order to explore this, we will analyse the history of these two companies, Tesla Motors and Better Place, using the theoretical framework provided by Santos and Eisenhardt (2009) on achieving dominance in nascent industries.

Suggested Citation

  • Carole Donada & Jan Lepoutre, 2016. "How can startups create the conditions for a dominant position in the nascent industry of Electromobility 2.0?," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 16(1), pages 11-29.
    • Handle: RePEc:ids:ijatma:v:16:y:2016:i:1:p:11-29
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    Citations

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    Cited by:

    1. Alvarez León, Luis F. & Aoyama, Yuko, 2022. "Industry emergence and market capture: The rise of autonomous vehicles," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    2. Richnák Patrik & Gubová Klaudia & Fabianová Janka, 2020. "The Application of Total Cost of Ownership Method to Automotive Industry," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 11(2), pages 100-109, November.
    3. Künle, Eglantine & Minke, Christine, 2022. "Macro-environmental comparative analysis of e-mobility adoption pathways in France, Germany and Norway," Transport Policy, Elsevier, vol. 124(C), pages 160-174.
    4. Yurong Chen & Yannick Perez, 2015. "Business Model Design: Lessons Learned from Tesla Motors," Post-Print hal-01424723, HAL.
    5. Carole Donada & Yannick Perez, 2018. "Editorial 2018," Post-Print halshs-01980648, HAL.

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