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Looking for alternatives: the construction of the organic beef chain in Mugello, Tuscany

Author

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  • Gianluca Brunori
  • Raffaella Cerruti
  • Stefania Medeot
  • Adanella Rossi

Abstract

There is a growing consensus that organic farming is undergoing critical changes as it is integrated into food chains. A situation of 'deadly embrace' between organic and retail chains can be observed and explained by the appropriation of both the alternative values and the economic benefits associated with the organic food production by the 'dominant' actors within the conventional agro-food arena. The case we have analysed underlines the importance for the organic sector to find innovative organisational patterns in order to meet the challenges entailed with the process of growth and development while preserving the authenticity of the values embedded in a traditional – even not organic – production system.

Suggested Citation

  • Gianluca Brunori & Raffaella Cerruti & Stefania Medeot & Adanella Rossi, 2008. "Looking for alternatives: the construction of the organic beef chain in Mugello, Tuscany," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 7(1/2), pages 126-143.
    • Handle: RePEc:ids:ijarge:v:7:y:2008:i:1/2:p:126-143
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    Cited by:

    1. Thanasis Kizos & Hristos Vakoufaris, 2011. "What is the extent of short food supply chains in Greece? Evidence from the cheese supply chains in the North Aegean Region," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 9(1/2), pages 48-67.
    2. Isabel Bardají & Belén Iráizoz & Manuel Rapún, 2009. "Protected geographical indications and integration into the agribusiness system," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 198-214.

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