IDEAS home Printed from https://ideas.repec.org/a/ids/eujine/v18y2024i2p157-190.html
   My bibliography  Save this article

The sale services, bundling, and jointly advertising strategies under profit sharing contract in closed-loop competitive supply chain

Author

Listed:
  • Zahra Hadadi
  • Mohammad Reza Gholamian
  • Maryam Noroozi

Abstract

In this research, a two-level dual-channel CLSC and the coordination model has been achieved through combination of revenue sharing contract with a cost-sharing contract. In addition, recycling the waste used products is nowadays vital for all SCs and also advertising, to improve public information and introduce the products, is a factor that is worth investing jointly in. At result in this research, SC in three scenarios (decentralised, centralised, and coordinated) has been studied considering the Stackelberg game and using the Lagrangian approach and KKT conditions to achieve optimal decisions. Sensitivity analysis shows that sale service and bundling improve the total profit of SC and increase the number of sales. Bundling and sale services strategies helped SC not to be destroyed and not to be ineffective in the market. Also, analysis shows that investing in the advertisement is always beneficial, and joint advertising makes efficient collaboration in a competitive situation. [Received: 9 June 2021; Accepted: 1 August 2022]

Suggested Citation

  • Zahra Hadadi & Mohammad Reza Gholamian & Maryam Noroozi, 2024. "The sale services, bundling, and jointly advertising strategies under profit sharing contract in closed-loop competitive supply chain," European Journal of Industrial Engineering, Inderscience Enterprises Ltd, vol. 18(2), pages 157-190.
    • Handle: RePEc:ids:eujine:v:18:y:2024:i:2:p:157-190
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=137116
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:eujine:v:18:y:2024:i:2:p:157-190. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=210 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.