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Study of the Factors of Labour Market Formation for Provision of Internal Marketing of Companies under Conditions of Uncertainty of Determinants of Demand and State of Competitive Situation

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  • Sagaidak Mykhailo P.

    ()
    (Kryvyi Rih Economic Institute of the Kryvyi Rig National University)

  • Matseyeva Natalia V.

    ()
    (Kryvyi Rih Economic Institute of the Kryvyi Rig National University)

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    Abstract

    The article identifies specific features and analyses existing approaches to the study of the labour market of marketologists that are capable of satisfying requirements of the employer-company in contact personnel under conditions of uncertainty of determinants of demand and state of competitive situation. The article reveals that the labour market of marketing specialists is formed with consideration of behaviour of competitors, consumers, prices and development potential. The objects of the study are processes and dynamics of market development, which include analysis of changes of economic, scientific and technical, demographic, social, ecological, legislative and other factors. Such studies have major importance in building a career and effective management of the system of internal marketing of a company.

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    Bibliographic Info

    Article provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.

    Volume (Year): (2013)
    Issue (Month): 6 ()
    Pages: 242_248

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    Handle: RePEc:idp:bizinf:y:2013:i:6:p:242_248

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    Web page: http://www.business-inform.net

    Related research

    Keywords: labour market; career; marketing research; information; competences; internal marketing; competitiveness of a marketologist;

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