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Evolution of Interrelation Marketing Concept: Priorities, Conceptual Base, Dominating Logic

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  • Petrichenko Pavel A.

    (Odessa National Economic University)

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    Abstract

    The article considers evolution of interrelation marketing concepts and systemises opinions of researchers about the loyalty concept. It specifies new directions of marketing activity. It identifies a new vector of relations within evolution of marketing concepts and the dominating logic. It justifies that effect from the use of interrelation marketing tools would allow the use of complement about requirements of clients and strengthen company positions in a new competitive field of goods and services. The article concludes that identification of the degree of attraction of consumers to marketing activity of a company serves as a prospect of further research in this direction.

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    Bibliographic Info

    Article provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.

    Volume (Year): (2013)
    Issue (Month): 3 ()
    Pages: 367_372

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    Handle: RePEc:idp:bizinf:y:2013:i:3:p:367_372

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    Web page: http://www.business-inform.net

    Related research

    Keywords: loyalty of clients; interrelation marketing; concepts; loyalty definitions; dominating logic;

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