Problems of Assessment of Influence of the Market Situation upon Competitive Position of an Enterprise in the Process of Managing its Products Competitiveness

The article justifies a possibility of use of natural-science approaches when assessing the market situation in the process of forecasting competitive position of an enterprise. In order to develop further the methods of forecasting competitive position of the producer, the article offers to use approaches of the turbulent theory of motion of continuum, in particular, the Kolmogorov law of dissipation of energy of continuum when forecasting market situation values. The practical benefit of the proposed methodical approach to forecasting lies in the fact that it gives a possibility of proposing scientifically justified solutions with respect to selection of different strategies to enterprise management. Its main purpose is to clarify the way of development of a decision on the basis of revealed basic competitive positions of an enterprise, basic tendencies, main critical zones, risks of uneven changes, most difficult problems and identification of the forecast position of an enterprise with consideration of the market situation forecast.