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Reputation potential as a factor of trade enterprises development in Ukraine

Author

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  • Krasnokutskaya Natalya S.

    (Kharkiv State University of Food Technology and Trade)

Abstract

The article suggested information and methodological support for the research of reputation potential of trade enterprises. The problems of formation and the main trends of development of goodwill, brands and private labels of Ukrainian trade enterprises are identified.

Suggested Citation

  • Krasnokutskaya Natalya S., 2012. "Reputation potential as a factor of trade enterprises development in Ukraine," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 8, pages 97-100.
    • Handle: RePEc:idp:bizinf:y:2012:i:8:p:97_100
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