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Reputation potential as a factor of trade enterprises development in Ukraine

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  • Krasnokutskaya Natalya S.

    ()
    (Kharkiv State University of Food Technology and Trade)

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    Abstract

    The article suggested information and methodological support for the research of reputation potential of trade enterprises. The problems of formation and the main trends of development of goodwill, brands and private labels of Ukrainian trade enterprises are identified.

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    File URL: http://www.business-inform.net/pdf/2012/8_0/97_100.pdf
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    Bibliographic Info

    Article provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.

    Volume (Year): (2012)
    Issue (Month): 8 ()
    Pages: 97_100

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    Handle: RePEc:idp:bizinf:y:2012:i:8:p:97_100

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    Web page: http://www.business-inform.net

    Related research

    Keywords: reputation; reputation potential; goodwill; private labels and brands;

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