Methodological Approach to Assessing the Level of the Model
AbstractThe article proposes a model "Mosaic brand" which is adapted to the franchise business. Improved filling of essential components of the brand. Methodical approach to the evaluation of the use of model "Mosaic brand" in the enterprise.
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Bibliographic InfoArticle provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.
Volume (Year): (2012)
Issue (Month): 8 ()
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Web page: http://www.business-inform.net
mosaic brand; franchise; brand;
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