Forming of Marketing Support of Commodity Innovative Policy
AbstractIn the article substantive provisions are considered in relation to forming of commodity innovative policy of enterprise and possibility of optimization of the use of marketings instruments within the limits of marketing support.
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Bibliographic InfoArticle provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.
Volume (Year): (2012)
Issue (Month): 7 ()
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Web page: http://www.business-inform.net
marketing support; commodity innovative policy; marketings instruments;
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