Forming Advertising Strategy for Enterprises on the Basis of SWOT-Analysis
AbstractIn the article influence SWOT analysis is certain an author on forming of effective strategy of development for enterprises. Marketing and advertising strategies are also distin-Marketing and advertising strategies are also distin-distinguished. Development of strategy must begin from a situatioonal analysis, from exhaustive verification and research of all important internal and external factors, involved in this situation. Determination of strengths and weaknesses of this company, threats and possibilities enters here.
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Bibliographic InfoArticle provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.
Volume (Year): (2012)
Issue (Month): 7 ()
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Web page: http://www.business-inform.net
advertising strategy; SWOT-analysis; strategic management;
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