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The Essence of the Impact of Investing in Commodity Innovates Modern Enterprise

Author

Listed:
  • Telishevskaya Lidiya I.

    (Kharkiv National University of Construction Engineering and Architecture)

  • Kalinina Tamara Ye.

    (Kharkiv National University of Economics)

Abstract

The article discusses the basic question of terminological reasoning concepts "product policy" and "commodity innovation policy", the main stages of its relationship with the product innovation and the process of investing. It is also described the main components of investment, contributing to the formation of product strategy for the company.

Suggested Citation

  • Telishevskaya Lidiya I. & Kalinina Tamara Ye., 2012. "The Essence of the Impact of Investing in Commodity Innovates Modern Enterprise," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 12, pages 207-209.
    • Handle: RePEc:idp:bizinf:y:2012:i:12:p:207_209
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