Advanced Search
MyIDEAS: Login to save this article or follow this journal

Importancia Del Sitio Web En La Banca Online: Influencia Sobre La Confianza / Importance Of Website In The Online Banking: Influence On The Trust

Contents:

Author Info

  • López Miguens, M. J.

    ()
    (Universidad de Vigo (España))

  • Rodríguez Comesaña, L.

    ()
    (Universidad de Vigo (España))

  • González Vázquez, E.

    ()
    (Universidad de Vigo (España))

Registered author(s):

    Abstract

    En este trabajo se analiza la incidencia de la calidad del sitio web financiero en la generación de confianza que los usuarios del mismo desarrollan hacia el canal Internet. Se discute, con ese fin, la hipótesis que establece una relación entre ambos constructos y que permitirá comprobar si el diseño, estructura de navegación y la información contenida en el sitio favorecen en el usuario la aparición de la confianza online, entendida ésta en términos de confiabilidad y seguridad y privacidad. Para su contrastación hemos formulado un modelo causal. / This paper examines the impact of the quality of the financial website in the generation of trust that users of the Internet developed into the canal. With this purpose, we discuss the hypothesis that establishes a relationship between both constructs and that it will allow to verify if the design, navigation structure and the information contained on the site favor in the user the appearance of the confidence online, understood this in terms of reliability and safety and privacy. For contrast we have formulated a causal model.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.aedem-virtual.com/articulos/iedee/v16/163085.pdf
    File Function: complete text
    Download Restriction: no

    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 16 (2010)
    Issue (Month): 3 ()
    Pages: 85-106

    as in new window
    Handle: RePEc:idi:jiedee:v:16:y:2010:i:3:p:85-106

    Contact details of provider:
    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Calidad sitio web | Confianza | Internet | Entidad financiera | Ecuaciones estructurales; Website Quality | Trust | Internet | Financial institution | Structural equations;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:16:y:2010:i:3:p:85-106. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.