Advanced Search
MyIDEAS: Login

La Elección Del Modo De Entrada En Un Mercado Internacional. El Caso De Las Cadenas Hoteleras De Baleares En La Región Del Caribe Y El Golfo De México / Entry Mode Choice In An International Market. The Case Of Balearic Hotel Chains For Expansion Into The Caribbean And The Gulf Of Mexico

Contents:

Author Info

  • Martorell Cunill, O.

    ()
    (Universidad de las Islas Baleares (España))

  • Mulet Forteza, C.

    ()
    (Universidad de las Islas Baleares (España))

Registered author(s):

    Abstract

    Esta investigación trata de determinar los factores clave que influyen en el proceso de decisión llevado a cabo por las cadenas hoteleras de baleares a la hora de elegir su estrategia de crecimiento para llevar a cabo su expansión en la región del Caribe y el golfo de México con la finalidad de verificar si los conceptos derivados del coste de transacción, teoría de la agencia y la teoría estratégica de la organización de habilidades y conocimiento de las empresas pueden explicar la modalidad de expansión elegida por estas cadenas en dicha región. Este trabajo permite la comparación de los resultados obtenidos con los obtenidos por otros trabajos similares sobre la industria hotelera internacional. / This study attempts to pinpoint the factors that play a decisive role in the decision process of Balearic hotel chains when choosing a growth strategy for expansion into the Caribbean in order to ascertain whether principles associated with the transaction-cost, agency and the strategic theories of organisational capability and knowledge in companies can explain the growth strategy chosen by these chains in the said region. The conclusions show the transaction cost theory must be modified incorporating factors of an institutional and cultural nature. This study facilitates a comparison of the results of this paper and the results of other similar studies of the international hotel industry.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.aedem-virtual.com/articulos/iedee/v16/163053.pdf
    File Function: complete text
    Download Restriction: no

    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 16 (2010)
    Issue (Month): 3 ()
    Pages: 53-67

    as in new window
    Handle: RePEc:idi:jiedee:v:16:y:2010:i:3:p:53-67

    Contact details of provider:
    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Modos de entrada | Teoría sincrética | Internacionalización | Teoría de la agencia; Choice of entry mode | Syncretic theory | Internationalization | Agency theory;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:16:y:2010:i:3:p:53-67. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.