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El Crecimiento Empresarial Vía Cooperaciones Entre Compañías. Estudio Empírico Sobre El Sector Turístico Español /

Author

Listed:
  • Martín Rojo, I.

    (Universidad de Málaga (España))

  • Gaspar González, A.I.

    (Universidad de Málaga (España))

Abstract

El actual entorno globalizado presenta importantes retos tanto para pymes como para grandes grupos. El presente artículo analiza las cooperaciones empresariales como vía de crecimiento para adaptarse al nuevo escenario, acotando este estudio al sector turístico español. Tras realizar una introducción sobre la composición del tejido empresarial español en función del tamaño de las compañías y presentar un breve marco conceptual y el estado de la cuestión en materia de cooperación, se expone un estudio empírico realizado sobre el crecimiento empresarial en el sector turístico español vía acuerdos entre compañías utilizando el método Delphi, y, basándose en los resultados obtenidos, se presentan una serie de propuestas para lograr sinergias entre empresas de distintos tamaños a partir de la creación de redes. / The present globalized environment arises important challenges to SME and big companies. This paper analyzes the cooperation as a growth way to adapt to the new scene, defining this investigation to the spanish tourist sector. After doing an introduction about spanish enterprises composition according to the dimension of the companies, and present a brief conceptual framework and the state of the subject about cooperation, an empirical research about enterprise growth in spanish tourist sector utilizing Delphi method is exposed, and basing on the reached results, a serie of proposals is suggested in order to achieve sinergies between companies of different dimensions, starting from the establishment of business network.

Suggested Citation

  • Martín Rojo, I. & Gaspar González, A.I., 2007. "El Crecimiento Empresarial Vía Cooperaciones Entre Compañías. Estudio Empírico Sobre El Sector Turístico Español /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 13(3), pages 127-145.
  • Handle: RePEc:idi:jiedee:v:13:y:2007:i:3:p:127-145
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