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La Gestión De La Programación Teatral En España /

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Author Info

  • Cuadrado García, M.

    ()
    (Universidad de Valencia (España))

  • Pérez Cabañero, C.

    ()
    (Universidad de Valencia (España))

Registered author(s):

    Abstract

    El sector de las artes escénicas ha destacado en los últimos años por un gran dinamismo y crecimiento. La mayor oferta y demanda de estas actividades culturales ha puesto de manifiesto la necesidad de gestionar el diseño de la programación desde una perspectiva más profesional, al tiempo que investigar esta materia. Sin embargo, son todavía escasos los estudios de naturaleza académica al respecto. En este sentido, los autores han desarrollado un estudio empírico centrado en responsables de programación de entidades escénicas españolas. Si bien el criterio de programación más valorado ha sido el perfil de la audiencia, ello no parece implicar una total aplicación de los principios y técnicas de marketing en este ámbito. / The Performing Arts sector has been outstanding recently by its dynamism and growth. The bigger offer and demand of these cultural activities has underlined the need to manage programming from a professional view as well as a further research into this topic. However, there is still lack of academic research in this field. To fill this gap the authors have undertaken a survey focused on managers of performing arts organisations in Spain. Although the audience profile is considered as a key factor for programming it seems that there is not a full adoption of marketing principles and techniques in this context.

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    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 13 (2007)
    Issue (Month): 1 ()
    Pages: 79-89

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    Handle: RePEc:idi:jiedee:v:13:y:2007:i:1:p:79-89

    Contact details of provider:
    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Programación; Artes Escénicas; Marketing.; Programming; Performing Arts; Marketing.;

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