Advanced Search
MyIDEAS: Login to save this article or follow this journal

Análisis De La Imagen Interna De La Institución Universitaria. Construcción De Un Modelo Para La Obtención De La Imagen Bajo La Perspectiva Del Alumno /

Contents:

Author Info

  • Traverso Cortés, J

    ()
    (Universidad de Sevilla (España))

  • Román Onsalo, M.L.

    ()
    (Universidad de Sevilla (España))

Registered author(s):

    Abstract

    Actualmente, las gerencias de las universidades españolas se enfrentan a una serie de retos que les obligan a replantearse sus modelos de gestión, con el propósito de obtener una posición competitiva sólida. Por ello la presente obra analiza la obtención de ventajas competitivas sostenibles a través de la gestión de un recurso intangible como es la imagen institucional. Este trabajo formula y desarrolla un modelo para la determinación de la imagen interna de la institución universitaria, bajo la perspectiva del colectivo alumnos. La aplicación práctica del modelo se desarrolla en la Universidad de Sevilla. Igualmente se comprueba la evolución del modelo al cambiar diversas características del colectivo estudiado. / Nowadays, the managements of the spanish universities face a series of challenges that they force them to reconsider their administration models with the purpose of obtaining a solid competitive position. For it the present work analyzes the obtaining of sustainable competitive advantages through the administration of an intangible resource as it is the institutional image. This work a model formulates and develops for the determination of the internal image of the university institution, under the perspective of the collective students. The practical application of the pattern is developed in the University of Seville. Equally this is proven the evolution from the pattern when changing diverse characteristics of the studied group.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.aedem-virtual.com/articulos/iedee/v13/131231.pdf
    File Function: complete text
    Download Restriction: no

    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 13 (2007)
    Issue (Month): 1 ()
    Pages: 231-246

    as in new window
    Handle: RePEc:idi:jiedee:v:13:y:2007:i:1:p:231-246

    Contact details of provider:
    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Imagen; Institución Universitaria; Modelo Teórico.; Image; University Institution; Theoretical Model.;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:13:y:2007:i:1:p:231-246. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.