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La Importancia De La Reputación Empresarial En La Obtención De Ventajas Competitivas Sostenibles /

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Author Info

  • Martín de Castro, G.

    ()
    (Universidad Complutense de Madrid (España))

  • Navas López, J.E.

    ()
    (Universidad Complutense de Madrid (España))

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    Abstract

    La creciente atención de la reputación empresarial por parte del mundo profesional y académico denota la importancia de la misma en la consecución de ventajas competitivas duraderas, y por consiguiente, en la creación de valor. En el presente artículo trataremos de argumentar el carácter estratégico de la misma a partir de la denominada Teoría de Recursos y Capacidades. / The increasing attention of the corporate reputation on the part of the professional and academic world denotes its importance in obtaining sustained competitive advantages, and consequently, in the creation of value. In the present article we will try to argue the strategic character of the corporate reputation from the Resource-Based View.

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    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 12 (2006)
    Issue (Month): 3 ()
    Pages: 29-39

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    Handle: RePEc:idi:jiedee:v:12:y:2006:i:3:p:29-39

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    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
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    Web page: http://www.aedem-virtual.com/es/journal/iedee

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    Keywords: Análisis Estratégico; Reputación Empresarial; Teoría de Recursos y Capacidades; Complejidad; Strategic Analysis; Corporate Reputation; Resource-Based View; Complexity;

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