Advanced Search
MyIDEAS: Login to save this article or follow this journal

El Momento De Entrada En El Mercado Y La Generación De Ventajas Competitivas Sostenibles /

Contents:

Author Info

  • García Villaverde, P. M.

    ()
    (Universidad de Castilla-La Mancha (España))

  • Ruíz Ortega, M. J

    ()
    (Universidad de Castilla-La Mancha (España))

Registered author(s):

    Abstract

    La literatura sobre la estrategia pionera ha sido muy extensa durante las dos últimas décadas del siglo pasado. Frente a las investigaciones que han detectado un efecto directo de la entrada pionera en los resultados de la empresa, diversos autores señalan la existencia de una serie de sesgos en la mayoría de los trabajos empíricos que cuestionan la obtención de resultados concluyentes. El objetivo de este trabajo es desarrollar un modelo explicativo que, desde un enfoque dinámico, nos permita estudiar de manera integrada el proceso de decisión de la entrada pionera en el mercado y su impacto en la generación y sostenibilidad de ventajas competitivas. Para ello, realizamos una revisión de la literatura teórica y empírica sobre la estrategia pionera, y planteamos una serie de proposiciones teóricas, que configuran un modelo explicativo. Finalmente, realizamos una discusión del modelo y proponemos futuras líneas de investigación. / The literature on the pioneer strategy has been very extensive during the last two decades of last century. Opposite to the researches that have detected a direct effect of the pioneer entry on firm performance, some authors indicate the existence of a series of biases in the majority of the empirical studies that question the obtaining of conclusive results. The aim of this paper is to develop an explanatory model that, from a dynamic perspective, allows us to study in an integrated way the process of decision of the pioneer entry in the market and the influence of the moment of entry on the generation and sustainability of competitive advantages. With this aim we develop a review of the theoretical and empirical literature on the pioneering strategy and raise a series of theoretical propositions. These propositions form an explanatory model. Finally, we discuss the model and propose future lines of research.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.aedem-virtual.com/articulos/iedee/v12/122157.pdf
    File Function: complete text
    Download Restriction: no

    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 12 (2006)
    Issue (Month): 2 ()
    Pages: 157-186

    as in new window
    Handle: RePEc:idi:jiedee:v:12:y:2006:i:2:p:157-186

    Contact details of provider:
    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Momento de entrada; estrategia pionera; proposiciones teóricas; síntesis empírica.; Moment of entry; pioneer strategy; theoretical propositions; empirical synthesis;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:12:y:2006:i:2:p:157-186. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.