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El Estado De La Investigación Sobre Marketing Ecológico En España /

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Author Info

  • Chamorro Mera, A.

    ()
    (Universidad de Extremadura (España))

  • Miranda González, F. J.

    ()
    (Universidad de Extremadura (España))

  • Rubio Lacoba, S.

    ()
    (Universidad de Extremadura (España))

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    Abstract

    El objetivo fundamental de este trabajo es evaluar la importancia adquirida en España por el marketing ecológico como línea de investigación, mediante el análisis de las características de los artículos científicos publicados durante la década 1993-2003. Hemos examinado en cada trabajo el tópico objeto de estudio, la metodología que utilizan, las técnicas de análisis que emplean y otros aspectos relevantes de la investigación que nos ayuden a mejorar el conocimiento existente sobre esta cuestión y nos permitan señalar líneas de trabajo para los próximos años. / The fundamental aim of this article is to describe the importance of the research on green marketing in Spain. With this in mind, we analyze the main studies published during the decade 1993-2003, observing the topic of the research on each article, the methodology and analytical techniques used and other relevant aspects of the research. This will help us to further existing knowledge in the field of green marketing and allow us to suggest possible lines of research for the near future.

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    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 12 (2006)
    Issue (Month): 2 ()
    Pages: 137-156

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    Handle: RePEc:idi:jiedee:v:12:y:2006:i:2:p:137-156

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    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
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    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Consumidor ecológico; Marketing ecológico; Marketing sostenible; Revisión bibliográfica; Comunicación ecológica; Environmental consumer; Green marketing; Sustainable marketing; State of the research; Environmental communication;

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