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Influencia De Los Objetivos Y De Las Características Del Proceso En El Tiempo De Desarrollo De Los Nuevos Productos /

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Author Info

  • Carbonell Foulqué, P.

    ()
    (Atkinson York University (Canada))

  • Munuera Alemán, J.L.

    ()
    (Universidad de Murcia (España))

  • Rodríguez Escudero, A.I.

    ()
    (Universidad de Valladolid (España))

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    Abstract

    Recortar los tiempos de desarrollo de los nuevos productos se ha convertido en un factor crítico para el mantenimiento de una ventaja competitiva; lo que no es óbice para que sea aún un tema de investigación en ciernes. Por ello, a fin de ahondar en esta cuestión, en este trabajo nos planteamos el estudio de varios de los factores determinantes y moderadores del tiempo de desarrollo. Para contrastar la influencia de los citados factores disponemos de una muestra de 77 productos altamente innovadores. Entre otros resultados de interés, encontramos que las empresas que quieren recortar el tiempo de desarrollo han de controlar el grado de sistematización que introducen en las evaluaciones; especialmente si el objetivo que se busca es combatir a la competencia, objetivo para el que se encuentran los menores tiempos de desarrollo. Además, la dotación de autonomía no reduce el tiempo de desarrollo con carácter general, como tantas veces los investigadores se han preguntado, sino sólo cuando la novedad de la innovación procede de un intento de lograr una superioridad tecnológica. / Reducing the development time of new products has become a critical factor for remaining competitive. Yet, it is still a fledgling topic of research. The present study investigates the direct effects of several project objectives and process characteristics on the length of product development cycle. The moderating effect of project objectives in the relationship between process characteristics and cycle time is also empirically investigated. The results indicate that the desire to respond to competitors’ endeavors is accompanied by reduced development cycle time. Implementing rigid project evaluations increases the length of the development cycle, particularly when projects attempt to counterattack competitors’ endeavors. In the case of projects attempting to develop a technological advantage, it is shown that empowering the team members reduce cycle time.

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    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 11 (2005)
    Issue (Month): 3 ()
    Pages: 193-207

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    Handle: RePEc:idi:jiedee:v:11:y:2005:i:3:p:193-207

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    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Nuevos productos; Tiempo de desarrollo; Autonomía del equipo; Flexibilidad del proceso; Objetivos.; New Products; Development Time; Team Autonomy; Process Flexibility; New Product Objectives.;

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