IDEAS home Printed from https://ideas.repec.org/a/idi/jiedee/v11y2005i2p81-97.html
   My bibliography  Save this article

Reputación Corporativay Creación De Valor. Marco Teórico De Una Relación Circular /

Author

Listed:
  • De Quevedo Puente, E.

    (Universidad de Burgos (España))

  • De la Fuente Sabaté, J.M.

    (Universidad de Burgos (España))

  • Delgado García, J.B.

    (Universidad de Burgos (España))

Abstract

El objetivo de la presente investigación es explicar el proceso de formación de la reputación corporativa y, justificar, no sólo la contribución de este activo a la creación de valor, sino además la relación inversa, la repercusión que el valor de la empresa y su reparto tienen sobre el activo estudiado. Efectivamente, esta doble hipótesis subyacente en esta relación circular genera una espiral ascendente de reputación corporativa-creación de valor. La exposición de este modelo teórico nos permite un profundo acercamiento a la dinámica que se produce dentro de la miscelánea contractual. / The aim of this paper is to explain how corporate reputation is formed and to justify, not only the contribution of this asset to value creation, but also the inverse relation, the repercussion that the value of the firm and its distribution has on the asset we are studying. This double hypothesis which underlies this circular relation generates an upward spiral of reputation-value creation. The explanation of this theoretical model gives us a much better understanding of the dynamics that occur within the contractual miscellany.

Suggested Citation

  • De Quevedo Puente, E. & De la Fuente Sabaté, J.M. & Delgado García, J.B., 2005. "Reputación Corporativay Creación De Valor. Marco Teórico De Una Relación Circular /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 11(2), pages 81-97.
    • Handle: RePEc:idi:jiedee:v:11:y:2005:i:2:p:81-97
    as

    Download full text from publisher

    File URL: http://www.aedem-virtual.com/articulos/iedee/v11/112081.pdf
    File Function: complete text
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marisquerena, Sergio Ezequiel & Zanfrillo, Alicia Inés & Artola, María Antonia, 2019. "Características de la reputación online y su relación con las tarifas en los hoteles de categoría superior de la ciudad de Mar del Plata," Nülan. Deposited Documents 3282, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:11:y:2005:i:2:p:81-97. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tony Crespo Franco (email available below). General contact details of provider: http://www.aedem-virtual.com/es/journal/iedee .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.