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Diferencias En La Conducta Competitiva De Pioneros Y Seguidores. Análisis En El Sector De La Telefonía Móvil En Europa /

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Author Info

  • Usero Sánchez, M.B.

    (Universidad Carlos III de Madrid (España))

  • Fernández Rodríguez, Z

    ()
    (Universidad Carlos III de Madrid (España))

Registered author(s):

    Abstract

    El objetivo de este trabajo es analizar las diferencias existentes en la conducta competitiva de las empresas pioneras y de sus respectivos rivales en el mercado. Se plantea un modelo teórico a partir de la literatura sobre dinámica competitiva y se contrasta empíricamente en el sector de la telefonía móvil en Europa en el período 1997-2000. Los resultados obtenidos muestran que las empresas pioneras llevan a cabo más acciones competitivas que las seguidoras al final de la muestra. Asimismo, se obtiene que todas las organizaciones tienden a especializarse en unos pocos tipos de acciones concretos parecidos a los que utilizan sus rivales. / The purpose of this paper is to analyze the differences in the competitive actions of pioneer companies and their followers. We construct a theoretical model based on competitive dinamics research. The hypotheses are tested with data on competitive moves by European mobile companies during the period 1997-2000. The results show pioneer companies tend to be more aggressive in carrying out more newly created actions than followers at the end of the sample. Also, our findings suggest that all companies, first-movers and later entrants, tend to specializing in a very narrow range of new actions type similar to those of their rivals.

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    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 11 (2005)
    Issue (Month): 2 ()
    Pages: 13-25

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    Handle: RePEc:idi:jiedee:v:11:y:2005:i:2:p:13-25

    Contact details of provider:
    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Competencia dinámica; Ventajas del primer entrante; Telefonía móvil; Competitive dynamics; First-mover advantages; Mobile sector;

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