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Marco Conceptual Del Yield Management Como Técnica De Gestión De La Capacidad Y La Demanda En Organizaciones De Servicios /

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Author Info

  • Chávez Miranda, M.E.
  • Ruiz Jiménez, A.
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    Abstract

    Con este trabajo se pretende contribuir a la difusión del Yield Management como una técnica de demostrada rentabilidad. Se define como técnica que, aplicada por ejemplo a hoteles, permite vender la habitación correcta, al precio correcto, al cliente adecuado y en el momento oportuno. El trabajo encuadra en primer lugar al Yield Management dentro de las distintas políticas de gestión de la capacidad y la demanda, después explicita sus fundamentos teóricos y formula cuál es su campo de aplicación. Por último, presenta los primeros resultados de una investigación sobre la aplicación de la técnica en el sector hotelero. / The aim of this paper is to contribute towards the diffusion of Yield Management as a technique that has been proved to deliver. It is defined as a technique that, when applied to hotels, for example, permits the right room to be sold at the right price, to the right customer, and at the right time. The paper begins by explaining whereYield Management fits in amongst the array of capacity and demand management policies, and then goes on to detail the theory on which it is based and to formulate its sphere of action. Finally, the first results from a study of the technique applied to the hotel industry are set out.

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    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 11 (2005)
    Issue (Month): 1 ()
    Pages: 143-163

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    Handle: RePEc:idi:jiedee:v:11:y:2005:i:1:p:143-163

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    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Yield Management; Revenue Management; Gestión de la Capacidad; Gestión de la Demanda; Organizaciones de Servicios; Yield Management; Revenue Management; Capacity Management; Demand Management; Service Organizations.;

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