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Pesticide Marketing: The Indian Scenario

Author

Listed:
  • B S Hundal
  • Anand
  • Ramandeep Singh

Abstract

India ranks 10th in the world in pesticide consumption as its total consumption amounts to about 500 million tonnes. India is presently the largest manufacturer of basic pesticides among the South Asian and African countries, with the exception of Japan. The Indian pesticides market is the 12th largest in the world with a value of US$0.6 bn, which is 1.6% of the global market pie. India is one of the most dynamic generic pesticide industries in the world, having a total installed capacity of technical grade pesticides consisting of large and medium scale and 400 pesticide formulators (of all sectors) spread all over the country for use in agriculture, public health, household and plant protection. Overall, it can be said that there is a bright future for agro-chemical companies in India in the post-patent era. This paper focuses on the opportunities arising for companies dealing in pesticides because of the agrarian nature of the Indian economy. Besides, it presents a conceptual framework of the situation prevailing in the marketing of pesticides in India with special reference to Punjab.

Suggested Citation

  • B S Hundal & Anand & Ramandeep Singh, 2006. "Pesticide Marketing: The Indian Scenario," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(2), pages 32-37, May.
    • Handle: RePEc:icf:icfjme:v:04:y:2006:i:2:p:32-37
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