Milk and Dairy Products Consumption in Assam: An Economic Analysis
AbstractThe present study aims to analyze consumers’ preferences and trends in consumption of milk and dairy products and their impact on determining dairy production and marketing opportunities in Assam. The survey was done on 1,500 households in nine project districts of the Assam Agricultural Competitiveness Project. The results reveal that the rural consumers are older and less educated, and on average, have larger household size than urban consumers. Almost all consumers are non-vegetarians and the majority of their household members are lactose tolerant. Urban and rural consumers have shown differential preferences for certain quality attributes of milk and dairy products and this finding does not support the hypotheses of the same preferences by these two types of consumers. In terms of taste, nutritive value, health risk and hygiene, boiled milk scored the highest preference rating among both urban and rural consumers, on average. On the other hand, powdered milk scored the highest preference rating in terms of shelf life and packaging. Urban consumers also gave the highest preference score to powdered milk for availability, while rural consumers did the same for raw milk. In terms of price, urban consumers gave the highest preference rating to raw milk, while rural consumers preferred powdered milk for this particular attribute.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by IUP Publications in its journal The IUP Journal of Agricultural Economics.
Volume (Year): VII (2010)
Issue (Month): 4 (October)
Contact details of provider:
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (G R K Murthy).
If references are entirely missing, you can add them using this form.