This study addresses the determinants of the public approval rating of the US President for the period 1949-2004. Since the study seeks to identify determinants of the approval rating over the long run, annual data have been used. This model consists of variables reflecting inflation, unemployment rate, and dummy variables for wars and scandals. In this study, the Presidential approval rating is found to be negatively affected by both inflation and the unemployment rate as well as by scandals. The Gulf War had a significant positive influence on the approval ratings, whereas the influence of all other US wars over this period, including the war in Iraq, was consistently negatively significant.
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