The Effectiveness of Model’s Body Size in Digital and Print Advertisements
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- Michael Antioco & Dirk Smeesters & Aline Le Boedec, 2012. "Take Your Pick: Kate Moss or the Girl Next Door? The Effectiveness of Cosmetics Advertising," Post-Print hal-02312724, HAL.
- Sylvie Borau & Jean-François Bonnefon, 2017. "The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways," Post-Print halshs-01698396, HAL.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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