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Work Values, Satisfaction and Self-Efficacy of College Student Voluntourists in Southern China

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  • Haiming Chen
  • Li Xi
  • Jinlin Zhao

Abstract

The researchers surveyed college voluntourists in Southern China, who participated in a tourism destination evaluation. This research aimed to empirically study the self-efficacy of the voluntourists. The basis of this voluntourism research is structured around work value, job satisfaction, self-efficacy in participating in the voluntourism activity. The research confirms that the voluntourist’s work values significantly impact their job satisfaction and their self-efficacy. This research also indicates that voluntourism effectively stimulates self-awareness, interpersonal communication, meaningful work experiences, and toleration of setbacks.

Suggested Citation

  • Haiming Chen & Li Xi & Jinlin Zhao, 2020. "Work Values, Satisfaction and Self-Efficacy of College Student Voluntourists in Southern China," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(4), pages 1-86, March.
    • Handle: RePEc:ibn:ijmsjn:v:10:y:2020:i:4:p:86
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    References listed on IDEAS

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    1. Isabel Novo Corti & Priscila Nogueira Marola & Manoel Bana Castro, 2010. "Social Inclusion and Local Development through European Voluntourism: A Case Study of the Project Realized in a Neighborhood of Morocco," American Journal of Economics and Business Administration, Science Publications, vol. 2(3), pages 221-231, September.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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