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Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”?

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  • Valeria De Bonis
  • Alessandro Gandolfo

Abstract

We analyse the peculiarities of pre-commercial procurement (PCP) within the EU innovation policy kit, interpreting it as a risk-shifting mechanism. While most studies assume the point of view of the public procurer, we take the suppliers’ one, with a focus on SMEs. We conclude that PCP, operating in the phase of the specification of technical requirements, has the peculiar role of favouring a better match between supply and demand as for innovative goods and can allow exploiting the competitive advantages that SMEs display in the early phases of the technological process, if interpreted as an innovation-leaking process.

Suggested Citation

  • Valeria De Bonis & Alessandro Gandolfo, 2020. "Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”?," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(4), pages 1-39, March.
    • Handle: RePEc:ibn:ijmsjn:v:10:y:2020:i:4:p:39
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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