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Organizational Aesthetic Capability and Firm Product and Process Innovativeness

Author

Listed:
  • Derya Dogan
  • Halit Keskin
  • Ali E. Akgun

Abstract

Taking into consideration the popularity of organizational aesthetics in organizational behavior literature, and adapting dynamic capabilities perspective, we suggest that organizational aesthetic capability is an important competence that enables organizations to cope with the environmental uncertainty. Nonetheless, organizational aesthetic capability is rarely addressed in the technology and innovation management literature. Specifically, we know little about what organizational aesthetic capability is, its ingredients and benefits, and how it works in innovation context. Addressing this particular gap in the literature, this study contributes in two ways. First, we conceptualize organizational aesthetic capability and its sub-dimensions that are alert imagination, to act and defer, awareness of dissonance, analyzing past actions, prefiguring future trajectories, preserve existing modes of operation, willingness to change direction, recognizing symbols in use, and awareness of language. Second, the theoretical framework we proposed highlights the effects of organizational aesthetic capability on product and process innovativeness.

Suggested Citation

  • Derya Dogan & Halit Keskin & Ali E. Akgun, 2016. "Organizational Aesthetic Capability and Firm Product and Process Innovativeness," International Business Research, Canadian Center of Science and Education, vol. 9(7), pages 124-134, July.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:7:p:124-134
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    References listed on IDEAS

    as
    1. Richard Taylor, 2002. "Science in culture," Nature, Nature, vol. 415(6875), pages 961-961, February.
    2. Nick Nissley & Steven S. Taylor & Orville Butler, 2003. "The Power of Organizational Song: An Organizational Discourse and Aesthetic Expression of Organizational Culture," Palgrave Macmillan Books, in: Adrian Carr & Philip Hancock (ed.), Art and Aesthetics at Work, chapter 7, pages 93-114, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    organizational aesthetic capability; product innovativeness; process innovativeness;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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