The Impact of Environmental Sensing Strategies on the Organizational Effectiveness: Evidence from Jordan

The purpose of study is to identifying the impact of environmental sensing strategies on the organizational effectiveness among Jordanian commercial banks. In order to achieve the study objective, a questionnaire was designed and distributed to 175-members study community from the managerial level (director, deputy director and head of department). The appropriate statistical methods were used to analyze the data. The result of the study reveals that, the level of applying environmental sensing strategies in Jordanian commercial banks has reached a high level. The level of organizational effectiveness in Jordanian commercial banks, has also reached a high level. There is a statistically significant impact of environmental sensing strategies (flexibility strategy, containment strategy, and forecasting strategy) on the organizational effectiveness as a whole and on its dimensions, individually, (availability of information, stability). The study reached a number of recommendations, the most important are: creating a system of incentives and rewards for the employees to motivate them to work and to demonstrate distinguished abilities to interpret and clarify the information in a way that serves the organization.