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The Impact of Social Media on Human Resource Management Scope Activities in Al-Futtaim and Al-Etihad Group UAE

Author

Listed:
  • Asaad Ali Karam
  • Abdelkarim Fuad Kitana

Abstract

Purpose: Social media (SM) has gotten developing consideration over the most recent couple of years due to public awareness, a new age of organization, knowledge, and technology reasons, the requirement of SM has increased. The present research concentrates on two companies; namely Al-Futtaim and Al-Etihad group. Design/methodology: The study has identified various contextual relationships to the identified SM. Therefore, structural models of SM for implement human resource management scope activities (HRMSA). The finding presented that the companies with a larger service network is more affected by SM than the newly established company in HRMSA. Furthermore, the study indicated a positive and high relationship. Reasonable ramifications: Obvious comprehension of these variables will assist associations to organize better and deal with their assets in a productive and powerful way. Uniqueness: Contribute to study was identifying the HRMSA to implement SM platforms in (UAE) companies; Moreover, SM has opened a new avenue for HRMSA.

Suggested Citation

  • Asaad Ali Karam & Abdelkarim Fuad Kitana, 2018. "The Impact of Social Media on Human Resource Management Scope Activities in Al-Futtaim and Al-Etihad Group UAE," International Business Research, Canadian Center of Science and Education, vol. 11(12), pages 145-156, December.
  • Handle: RePEc:ibn:ibrjnl:v:11:y:2018:i:12:p:145-156
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    Cited by:

    1. Asaad Ali Karam & Abdelkarim Fuad Kitana, 2021. "An Exploratory Study to Identify the Impact of Leadership Styles on Achieving Institutional Excellence in the Public Sector: United Arab Emirates," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(6), pages 1-16, July.

    More about this item

    Keywords

    employee behavior; HRM; scope activities; smartPLS3; social media;
    All these keywords.

    JEL classification:

    • C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models
    • F31 - International Economics - - International Finance - - - Foreign Exchange
    • F41 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - Open Economy Macroeconomics

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