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E-commerce Development in Bangladesh

Author

Listed:
  • Md Thohidul Karim
  • Xu Qi

Abstract

The whole world is experiencing the major transformation in retail business, and Bangladesh does not differ from the global trend. The e-commerce in Bangladesh is still a young and emerging industry; it is growing fast. In this paper, we have presented the characteristics of Bangladesh e-commerce, its past and present development based on secondary data from different sources. Also, a questionnaire-based survey conducted to know the perception of online consumers and their previous shopping experience. The study highlighted the challenges and areas for perfection in the e-commerce market in Bangladesh. The article comprises a suggestion for improvements in marketing activities for the Bangladesh online stores.

Suggested Citation

  • Md Thohidul Karim & Xu Qi, 2018. "E-commerce Development in Bangladesh," International Business Research, Canadian Center of Science and Education, vol. 11(11), pages 201-211, November.
    • Handle: RePEc:ibn:ibrjnl:v:11:y:2018:i:11:p:201-211
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    Citations

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    Cited by:

    1. Khatun, Most. Moriom & Rahamatullah, Noor M & Afrin, Tanjina & Islam, Safiul & Rahman, Mofasser, 2020. "Consumer Perception of Online Marketplace in Bangladesh: An Empirical Study on Dhaka City," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 115-120.
    2. Adnan, Zaki Md. & Priyo, Asad Kaim Khan, 2019. "A Comprehensive Exploration of the Digital Startup Ecosystem of Bangladesh," MPRA Paper 118107, University Library of Munich, Germany.
    3. Md Swaid Sameh, 2021. "The Emergence of E-commerce in Bangladesh And Its Growth," International Journal of Science and Business, IJSAB International, vol. 5(10), pages 30-40.
    4. Md. Jahangir Alam, 2018. "Transformation of Retailing in Bangladesh: A Holistic Approach," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 8(2), pages 38-51, December.

    More about this item

    Keywords

    e-commerce; Bangladesh; consumer attitude;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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