Profile Of The Micro Businesswoman In Puerto Rico, Perfil De La Empresaria De Micro Empresas En Puerto Rico

During the last three decades participation of women in the labor market and business has increased significantly. Yet the attention of specialists in this field focuses on the participation of employment and not on business promoters. The few studies on the subject emphasize the reasons women have to start a business are the need for independence in carrying out its work, the frustration with the inequality they face in their careers and the lack of a job with a flexibility schedule that allows them to meet their domestic activities. This research aims to identify the profile of women entrepreneurs in San Juan, Puerto Rico. The validated questionnaire of the doctoral thesis: Factors affecting new businesses created by women, defended at the School of Business Administration and Management in Barcelona, Spain (Valencia Silva, 2010) was used to collect and analyze data for this empirical research. The instrument was self-administered to 89 women entrepreneurs in San Juan, Puerto Rico, in the period of October 2013 to February 2014. Surveys were processed in the SPSS software. The main results are the following: the average age to undertake predominates in women of 31 to 55 years, 95% have university education, 65% have dependents, 56.2% develop business plans and 48% belong to professional associations. The predominant sector is the service followed by trade. They undertake motivated by the conjunction of need and opportunity.