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Relacion Entre el Giro de Negocio y Supervivencia en Microempresas: Estudio Longitudinal en Cancun-Mexico

Author

Listed:
  • Lorena Hernandez von Wobeser
  • Francisco J. May Hernandez
  • Mario Gabriel Martinez Casas

Abstract

La microempresa es la forma de emprendimiento más socorrida no solamente en México sino en el mundo entero siendo parte fundamental de la estructura económica del país. Estudios previos del tema han reportado, sin embargo, altos índices de mortandad que presenta este tipo de negocios. El objetivo del presente trabajo es determinar los giros de negocio que presentan mayor supervivencia empresarial en las microempresas de la Región 101 en un periodo de 4 años a través de un estudio longitudinal. El presente, se trata de un estudio de corte descriptivo que comprende el seguimiento de las unidades de negocio en un periodo que comprende del 2010- 2013. Un hallazgo de este estudio es que el giro empresarial es un factor que está relacionado a la supervivencia empresarial. Se encontraron índices altos de supervivencia empresarial en expendios de cerveza y en negocios de salud (farmacias, consultorios médicos). Por otro lado, tuvieron índices de supervivencia mucho menores los negocios de tres giros (servicio automotriz, café internet y sub-sector entretenimiento).

Suggested Citation

  • Lorena Hernandez von Wobeser & Francisco J. May Hernandez & Mario Gabriel Martinez Casas, 2015. "Relacion Entre el Giro de Negocio y Supervivencia en Microempresas: Estudio Longitudinal en Cancun-Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(5), pages 81-93.
  • Handle: RePEc:ibf:riafin:v:8:y:2015:i:5:p:81-93
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    More about this item

    Keywords

    Microempresas; Supervivencia Empresarial; Mortandad Empresarial; Giro de Negocio;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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