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Experience Quality Management (Eqm): Managing Quality Experiences With Co-Creation Of Value In The Automobile Manufacturing Industry, In Ciudad Juarez, Chihuahua,Experience Quality Management (Eqm): La Administracion De Experiencias De Calidad Con La Co-Creaciã“N De Valor En La Industria Manufacturera Automotriz, En Ciudad Juarez, Chihuahua

Author

Listed:
  • Francisco Bribiescas Silva
  • Ignacio Francisco Romero Magana
  • Francisco Manuel Solorzano Chavira

Abstract

In this paper, we analyze a group of Ciudad Juarez automobile manufacturing businesses. These businesses have Experience Quality Management (EQM) in place but experience low efficiency operating results, lack of reporting on defects and causes. We provide a new strategy that incorporates co-creation of value not only in the product chain, but also of consumer experiences. We provide a process to evaluate the effects of competitive position within the industrial sector. We also provide a system of revision and update according to technological advances a systems that constantly look for the next best practices.

Suggested Citation

  • Francisco Bribiescas Silva & Ignacio Francisco Romero Magana & Francisco Manuel Solorzano Chavira, 2012. "Experience Quality Management (Eqm): Managing Quality Experiences With Co-Creation Of Value In The Automobile Manufacturing Industry, In Ciudad Juarez, Chihuahua,Experience Quality Management (Eqm): L," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(1), pages 65-92.
    • Handle: RePEc:ibf:riafin:v:5:y:2012:i:1:p:65-92
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    More about this item

    Keywords

    Experiences in Quality Management; Value Co-creation;

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • N66 - Economic History - - Manufacturing and Construction - - - Latin America; Caribbean

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