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Designing A Strategic Planning Tool Applying Artificial Neural Network Theory, Diseno De Una Herramienta De Planificacion Estrategica Aplicando Teoria De Redes Neuronales Artificiales

Author

Listed:
  • Aracely Madrid
  • Adrian Chaparro
  • Raime Bustos
  • Antonio Rios

Abstract

In this study, a model for strategic planning based on artificial neural networks is presented. This proposed artificial neural network model goes beyond projections and statistical analysis. Based, on an algorithm, the proposed model offers strategy optimization and assists management in building a competitive advantage. The presented model is flexible, adaptive, fault tolerant, robust, and has learning capability.

Suggested Citation

  • Aracely Madrid & Adrian Chaparro & Raime Bustos & Antonio Rios, 2011. "Designing A Strategic Planning Tool Applying Artificial Neural Network Theory, Diseno De Una Herramienta De Planificacion Estrategica Aplicando Teoria De Redes Neuronales Artificiales," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 4(4), pages 31-44.
    • Handle: RePEc:ibf:riafin:v:4:y:2011:i:4:p:31-44
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    More about this item

    Keywords

    Strategic planning; DSS; artificial neural networks;
    All these keywords.

    JEL classification:

    • C45 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Neural Networks and Related Topics
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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