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Las Relaciones Publicas Empresariales En Situaciones De Crisis

Author

Listed:
  • Jose Daniel Barquero Cabrero
  • Manuel Medina Elizondo
  • Ignacio Gonzalez Sanchez
  • Víctor Molina Morejon

Abstract

Enterprise Public Relations (RPE) provides an interface within any organization and its stakeholders. RPE seeks to create credibility and trust. This paper presents the process of introducing Enterprise Public Relations to institutions of higher education. The Escuela Superior y Fundación Universitaria ESERP de Barcelona successful introduced the RPE to work with its stakeholders in crisis situations. The Universidad Autónoma de Coahuila, Unidad Torreón en su Facultad de Contaduría y Administración is working to introduce RPE with the objective to built trust, and credibility in today’s Mexico economic and social crisis. The Role of RPE is analyzed in the presence of the North America Free Trade Agreement (NAFTA), Central America Free Trade Agreement (CAFTA) and globalization.

Suggested Citation

  • Jose Daniel Barquero Cabrero & Manuel Medina Elizondo & Ignacio Gonzalez Sanchez & Víctor Molina Morejon, 2010. "Las Relaciones Publicas Empresariales En Situaciones De Crisis," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 3(1), pages 81-96.
    • Handle: RePEc:ibf:riafin:v:3:y:2010:i:1:p:81-96
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    More about this item

    Keywords

    Public relations; enterprise; crisis; economic crisis; uncertainty higher education; CAFTA; NAFTA; Globalization;
    All these keywords.

    JEL classification:

    • J58 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Public Policy
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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