IDEAS home Printed from https://ideas.repec.org/a/ibf/riafin/v11y2018i4p1-10.html
   My bibliography  Save this article

Analysis Of Corporate Social Responsibility In Convenience Stores From A Consumer Perception Analisis De La Responsabilidad Social Empresarial En Tiendas De Conveniencia Desde La Percepcion De Los Consumidores

Author

Listed:
  • Zochitl Araiza Garza
  • Nidia Hernandez Castro
  • Virginia Hernandez Mijares

Abstract

Corporate Social Responsibility (CSR) is currently being incorporated into company strategic management plans. It is important to identify perceptions of consumers regarding this topic. This study analyzes consumer perception of a chain of convenience stores regarding CSR. We consider four dimensions: economic, legal, ethical and philanthropic. The methodology used is empirical, quantitative and transversal. It consists of the application of a structured questionnaire to 194 consumers of stores located in Monclova and Frontera, Coahuila. Information collected was analyzed using t tests for related samples. The results show that consumers support CSR and they value the philanthropic dimension most

Suggested Citation

  • Zochitl Araiza Garza & Nidia Hernandez Castro & Virginia Hernandez Mijares, 2018. "Analysis Of Corporate Social Responsibility In Convenience Stores From A Consumer Perception Analisis De La Responsabilidad Social Empresarial En Tiendas De Conveniencia Desde La Percepcion De Los Con," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(4), pages 1-10.
    • Handle: RePEc:ibf:riafin:v:11:y:2018:i:4:p:1-10
    as

    Download full text from publisher

    File URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v11n4-2018/RIAF-V11N4-2018-1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Corporate Social Responsibility; Consumers´ Perception; Convenience Store;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibf:riafin:v:11:y:2018:i:4:p:1-10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mercedes Jalbert (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.