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Foot-Traffic Analysis: Evidence From A Mall In Mexico Analisis Del Trafico Dentro De Un Centro Comercial

Author

Listed:
  • Erika Granillo Martinez
  • Rogelio Gonzalez Velazquez
  • Maria Beatriz Bernabe Loranca
  • Jose Luis Martinez Flores

Abstract

This paper models the assignment of locals to facilities in a system of traffic where the arrival rate of customers, the arrival rate of customers to a specific location, and the rate of address from a location to another are stochastic. Modeling is done by means of the quadratic assignment problem, which is a classic problem of combinatorial optimization. The traffic system can be represented by a system of queues. It aims to optimize traffic, finding the most efficient allocation of locals to facilities. It is presented as an application case of a mall with 42 premises

Suggested Citation

  • Erika Granillo Martinez & Rogelio Gonzalez Velazquez & Maria Beatriz Bernabe Loranca & Jose Luis Martinez Flores, 2017. "Foot-Traffic Analysis: Evidence From A Mall In Mexico Analisis Del Trafico Dentro De Un Centro Comercial," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 10(4), pages 71-79.
    • Handle: RePEc:ibf:riafin:v:10:y:2017:i:4:p:71-79
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    More about this item

    Keywords

    QAP; Foot Traffic; Allocation; Location;
    All these keywords.

    JEL classification:

    • C6 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling

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