Social Responsibility In Strategic Planning Of Institutional Public Universities In Mexico La Responsabilidad Social En La Planeacion Estrategica Institucional De Las Universidades Publicas En Mexico

In this decade universities display commitment to socially responsible behavior. The global context allows universities to assume a responsibility in the performance and active participation in society. Teaching and research leads them to recognize their academic significance and connection with building the country and committing effectively its institutional strategic planning. We analyze the strategic planning of 43 public universities in Mexico. We study the mission, vision, values and objectives declared in their WEB pages to identify the extent to which principles of social responsibility are inserted. These principals are issued by the Mexican Institute of Normalization and Certification through the Guide of Social Responsibility certified by International Organization for Standardization 26000-2010. The methodological approach is qualitative, using content analysis and speech with emphasis on its interpretation. The research is not a critical analysis of the institutional philosophy. The interest is to identify the textual presence and clarify the principals of social responsibility as a category of analysis