Innovation-Adequacy In Mexican Indigenous Ecotuourism Innovacion-Adecuacion En El Ecoturismo Indigena De Mexico

This paper examines ecotourism from the micro level with developed theoretical elements to macro level. Specifically, we examine innovation in ecotourism activities in indigenous communities. Ecotourism, which is undertaken in indigenous communities, is characterized by receiving visitors and providing services. However, it faces the challenge of preserving the environment and culture that distinguishes them as a community. There is a general lack of studies showing how innovative elements are incorporated in the actions for the development of ecotourism and elements. Microinnovación Gomez et al (2015) and Velázquez et al (2016), analyze innovation as a phenomenon of adaptation in the actions of indigenous ecotourism in Mexico. The goal is to define indicators of innovation at the micro level. We examine services and ecotourism activities in 21 indigenous communities in Mexico to define the micro indicators of innovation. We designed and applied a questionnaire with elements of adjustments in ecotourism activities in the twenty indigenous communities observed. The results revealed a meeting between modernity and tradition (communality). The process of bringing indigenous communities ecotourism development with the principle of conservation of traditions and mainly communality is the starting point for the definition of micro innovation