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Use Of Business Model Canvas In Micro And Small Hotels In Morelos, Mexico To Detect Opportunities And Threats In Times Of Pandemic Uso Del Business Model Canvas En Micro Y Pequenos Hoteles En El Estado De Morelos Para Detectar Oportunidades Y Amenazas En Tiempos De Pandemia

Author

Listed:
  • Mayanyn Larranaga Moreno
  • Maria Teresa Ortega Flores

Abstract

In this paper, we analyzed the situation of micro and small hotels in Cuernavaca, Jiutepec and Tepoztlan (municipalities with the highest tourist activity in the state of Morelos), in the period October - December 2020, as a result of the pandemic. Derived from this, the government took certain measures to reduce COVID infections; some of these were the closure of businesses with non-essential activities. This led to a decrease in visitors, and therefore, a decrease in the operation of the tourism sector in our state. Using the Business Model Canvas, the nine essential aspects of this business sector, were analyzed. This allowed the detection of opportunities and threats faced by micro and small hotels in the main municipalities of the state. The foregoing will contribute to the generation of strategies that help companies take advantage of the opportunities offered by the market, as well as combat the threats that arise.

Suggested Citation

  • Mayanyn Larranaga Moreno & Maria Teresa Ortega Flores, 2021. "Use Of Business Model Canvas In Micro And Small Hotels In Morelos, Mexico To Detect Opportunities And Threats In Times Of Pandemic Uso Del Business Model Canvas En Micro Y Pequenos Hoteles En El Estad," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 9(1), pages 73-82.
    • Handle: RePEc:ibf:rgnego:v:9:y:2021:i:1:p:73-82
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    More about this item

    Keywords

    Business Model Canvas; Strategic Planning; Micro and Small Hotels;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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