Share Economy Scope And The Role Of Ict In A Complementary Domestic Economy: Evidence From Quintana Roo Los Alcances De La Economia Colaborativa Y El Uso De Las Tic En La Economia Domestica Complementaria (Edoco): Caso Mercado Quintanarroense

Information technologies (ICT) represent an essential tool for any company that boasts of being global and wants to stay current in the market. Its importance radiates from being a tool that creates entrepreneurial possibilities for new visionaries and adapts to the market tendencies. The object of this study focuses on the Collaborative Economies (Share Economy), as a way of activating the Complementary Domestic Economy (EDOCO). The Mexican entrepreneur´s approach, particularly in the city of Cancun, Quintana Roo, makes a misinterpretation of its scope. This misinterpretation leads to the distortion of its reason for being. It further causes unconformity among formally established sectors. We consider two collaborative platforms of global reach: UBER and AIR B and B, from the transport and lodging sectors respectively. These products are perceived as easy to access in a generalized way in a global and high-tech society. Development of these products leads to the emergence of social and business problems that require legislative adjustments