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Innovation And Sustainable Development In The Rendrus Innovacion Y Desarrollo Sustentable En La Rendrus

Author

Listed:
  • Gerardo Vera Munoz
  • Rafaela Martinez Mendez
  • Monserrat Vera Munoz

Abstract

Innovation today is fundamental for business competitiveness. Sustainable development aims to guide the direction of the company, by a path that generates wealth, contributes to social development while caring for the environment. The relationship between innovation and sustainable development, is part of the discourse for many firms. However, there are differences between the results of innovations and sustainable development. The objective of this study is to analyze innovations carried out by a sample of companies belonging to the National Network of Sustainable Rural Development (RENDRUS). A quantitative methodological strategy was followed, which consisted of selecting a non-random sample of 59 micro and small companies from RENDRUS. The results highlight the importance given to innovation, mainly to product innovations, through which an economic benefit is produced. Firms with to identify innovations, which can produce positive results in the environmental dimension. However, there exists minimum interest in social innovations, which limits an integral contribution to sustainable development

Suggested Citation

  • Gerardo Vera Munoz & Rafaela Martinez Mendez & Monserrat Vera Munoz, 2018. "Innovation And Sustainable Development In The Rendrus Innovacion Y Desarrollo Sustentable En La Rendrus," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(6), pages 51-60.
    • Handle: RePEc:ibf:rgnego:v:6:y:2018:i:6:p:51-60
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    More about this item

    Keywords

    Innovation; Sustainable Development; RENDRUS;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General

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