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Innovation And Sustainability In The Mexico Paper Industry, Innovacion Y Sustentabilidad De La Industria De Papel En Mexico

Author

Listed:
  • Maria del Carmen Dominguez Rios
  • Rufina Georgina Hernandez Contreras
  • Rosa Maria Medina Hernandez

Abstract

The objective of this research is to analyze the paper industry in Mexico. We highlight innovation oriented towards the environment preservation inside a leading firm in the sector. This is a qualitative study of technological innovation within one of the biggest firms in the Mexican paper industry. This company was selected for its evolution and growth in national and global markets. Information was collected by interviewing managers and top executives. The business areas analyzed are production and distribution. Moreover, we examine the innovation made by these departments. The achievements accomplished by the company are presented. We particularly note innovation of their processes and compliance with Mexican and international environmental norms. These norms preserve the rivers, lakes, air and forests

Suggested Citation

  • Maria del Carmen Dominguez Rios & Rufina Georgina Hernandez Contreras & Rosa Maria Medina Hernandez, 2017. "Innovation And Sustainability In The Mexico Paper Industry, Innovacion Y Sustentabilidad De La Industria De Papel En Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(5), pages 87-97.
    • Handle: RePEc:ibf:rgnego:v:5:y:2017:i:5:p:87-97
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    More about this item

    Keywords

    Paper Industry; Sustainability; Strategy; Innovation; Environmental Certifications;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • Q23 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Forestry

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