IDEAS home Printed from https://ideas.repec.org/a/ibf/rgnego/v4y2016i8p61-70.html
   My bibliography  Save this article

Commercial Factors Related To The Survival Of Traditional Grocery Shops, Case Region 101, Cancun, Quintana Roo, Mexico, Factores Comerciales Relacionados A La Supervivencia De Las Tiendas De Abarrotes Tradicionales, Caso Región 101, Cancún, Quintana Roo, México

Author

Listed:
  • Lorena Hernández von Wobeser
  • Francisco J. May Hernández
  • Mario Gabriel Martínez Casas

Abstract

The aim of this paper is to analyze market factors including price, façade/business sign, furniture/equipment and exhibition/stock, in grocery stores and relate them to corporate survival. The study presents an observation of commercial factors in grocery stores in 2012. We then follow the businesses during the next three years to detect survival or mortality. Commercial factors were assessed through observations in visits to establishments in the form of mystery shopping. The sample covers a total of 48 stores. During the four years 29.1% of observed grocery stores ceased operations. A positive relationship between business survival and commercial factors were found like business sign material and patronage, number of shelves, better exhibition and stock. The study did not find relationships between business survival and price, technical equipment, or facades condition.

Suggested Citation

  • Lorena Hernández von Wobeser & Francisco J. May Hernández & Mario Gabriel Martínez Casas, 2016. "Commercial Factors Related To The Survival Of Traditional Grocery Shops, Case Region 101, Cancun, Quintana Roo, Mexico, Factores Comerciales Relacionados A La Supervivencia De Las Tiendas De Abarrotes," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(8), pages 61-70.
    • Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:61-70
    as

    Download full text from publisher

    File URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-6.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Business Survival; Groceries; Mystery Shopping;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:61-70. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mercedes Jalbert (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.