Strategies Design And Financing In Family Businesses Of The Deep-Water Shrimp Sector In Campeche, Mexico, Diseã‘O De Estrategias Y Financiamiento En Empresas Familiares Del Sector Camaronero De Altura De Campeche, Mexico

Due to economic crisis and globalization, family businesses must develop a strategic plan that allows them to remain in the market, achieve their objectives and make them capable to integrate into a business world in constant evolution. Because of their operations’ complexity, is not possible to establish a standard formula to evaluate the factors that intervene in their daily life such as long-term strategy design, power structure, and the construction of their own organizational culture. This research’s main objective is to identify the development and implementation of strategies to remain in the market. We examine way they are projected and how they get funding despite current financial problems. The research is descriptive with non-experimental transversal design. Data was collected at one time in its natural context, through interviews with family business leaders. The results indicate a reduced number of strategies to remain in the market and problems to fund for short-term activities