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Evaluation Of Visitors To The Magical Town Loreto, Evaluation Of Visitors To The Magical Town Loreto

Author

Listed:
  • Placido R. Cruz Chavez
  • Judith Juarez Mancilla
  • Gustavo R. Cruz Chavez
  • Jose I. Urciaga Garcia

Abstract

For Decision-making in a tourist destination, the tourist´s opinion becomes relevant. It serves the entrepreneur to adjust the model and re-orientate public policies. The aim of this paper was to conduct a survey of those who visited Loreto, magical town, during 2014 second quarter. A modified CESTUR, Center for Studies of Tourism, methodology was applied to comply with ambiance differences so that we can identify opportunities and possible improvements

Suggested Citation

  • Placido R. Cruz Chavez & Judith Juarez Mancilla & Gustavo R. Cruz Chavez & Jose I. Urciaga Garcia, 2015. "Evaluation Of Visitors To The Magical Town Loreto, Evaluation Of Visitors To The Magical Town Loreto," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(6), pages 89-97.
    • Handle: RePEc:ibf:rgnego:v:3:y:2015:i:6:p:89-97
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    References listed on IDEAS

    as
    1. Juan Gabriel Brida & Sandra Zapata Aguirre & Claudia María Giraldo Velásquez, 2010. "Análisis Del Perfil Y Satisfacción De Los Pasajeros De Cruceros Que Visitan El Puerto De Cartagena De Indias," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 8, September.
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      More about this item

      Keywords

      Tourism; Development and Visitor;

      JEL classification:

      • O11 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Macroeconomic Analyses of Economic Development
      • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
      • O44 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Environment and Growth
      • O50 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - General

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